At Bharat Petroleum Corporation Limited (BPCL), we understand customers’need and relentlessly work towards fulfilling them, working consciously towards providing added value in fuel and non- fuel areas. The Corporation has pioneered offerings in Indian Petroleum retailing space that have bridged need gaps of its customers, Loyalty is one such attempt to foster and reward relationships. With its customer centric initiatives leveraging information technology for both its reach and results, Bharat Petroleum has in fact revolutionized the fuel retailing business with the nation’s first ever Smart Card solution in the Oil & Gas sector. Our loyalty program has recently been awarded the best loyalty program in the Oil & Gas industry in the country.BPCL recognises that Mobile apps are gaining increasing importance in today’s business world with regards to customer engagement and loyalty. Constant visibility to customers, Creation of a direct marketing channel, providing value to customers, Building Brand and recognition, Improving customer engagement, Standing out from the competition, Cultivation of customer loyalty are some of the imperatives with regards to mobile application development. Due to the increased use of mobile applications in all businesses, it becomes necessary that BPCL joins the race of developing range of mobile applications that will deliver value to its customers, in reaching out to its petrol pumps and availing the unique services offered by the company.
BPCL is providing several benefits to its customers through this mobile application, the main benefits include following:
1) Large target audience